The latest trend for corporations is to show their "Green-ness." The strategy is clear: To market their eco-friendliness, and to quickly and effectively communicate how socially responsible they are. Too bad our government can't lead the charge on setting standards, or (gasp) heaven forbid, mandate them. Heck, we can't even decide if cigarette smoke is bad.
Without any governmental leadership on how best to disclose the chemical, carbon-neutral, or other characteristics that communicate earth-friendliness, these companies are choosing to do it themselves.
Something is better than nothing, but unfortunately, lacking any guidelines, its the Wild, Wild West in the world of packaging labels.
One industry has taken this task upon itself. The first organic standard for the U.S. beauty and personal care market has been launched with the support of 30 founding members including Aveda, Estee Lauder, L’Oreal, and Origins. According to the Organic And Sustainable Industry Standards, or "OASIS."
Every Green Thursday, we post items that are in the best interest of the planet.
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